24 Hits Times Square, Students Hit Road Safety Sign

- On Tuesday, Toyota sponsored the showing of a 2-minute, 20-second trailer of the upcoming season of Fox TV's action-thriller 24 in New York's Times Square where viewers could hear the audio via one of 5,000 radios given away by street teams clad in CTU uniforms.

- More contextual idiocy. Actually, this one is just plain non-sensical.

- Here's an interesting ambient campaign for road safety which, by placing a wall hanging that stick out from university hallways, students where reminded of the dangers of speeding as they walk right into the thing on the way to class.

- Adidas has launched MLSmashups, a mash up of MLS soccer team players and the "hottest local underground musicians." Yea, we didn't get it either.

- Over in Sydney, they're all excited about the upcoming TV1 Stupid Stupid Man show.

- A new book, BOOM: Marketing to the Ultimate Power Consumer -- the Baby Boomer Woman, by brand strategists Mary Brown and Carol Orsborn, Ph.D., argues that marketers focused on the 18-34 age bracket may be missing the most lucrative demographic: Baby Boomer women who are now age 45-60.

- Former GE CEO Jack Welch and Hill Holliday ad agency founder Jack Connors are putting together a group of local business people to make a bid on the Boston Globe..