Viral Works Because We Said It Works!
In support of the potential of viral advertising, we are duty bound to force feed you this force fed viral (cartoon and video) that attempts to force itself, like the NZgirl helicopter stunt, to go viral because, well, that's what viral's about right? I mean all you have to do is create some witty thing like Pherotones or slap a few pictures of the King with Brooke Burke on Flickr or make a stupid video clip of some guy break dancing or, oh, let's see, create a video illustrating how your agency goes about pitching the Subway account just to, oh, prove that viral marketing works and just sit back and watch it all happen.
So, we're going to oblige AdWeek cartoonist David Jones in his quest to prove just about anything you want can become viral because, well, the agency told the client they could do it and, dammit, they're gonna do it. So take a look at Send to a Friend!
Comments
hey man, the King and Wild On chick were on Buzznet, not Flickr. Oh, and fluck Flickr BTW, that overhyped boring snobby joint.
"viral" lives up to its definition, in any context.
It is hubris and arrogance to think something is going to go "viral" in the real sense, getting numbers like subservient chicken, monkeymail, watchmechange or trailer crashers. But if you look at those four, three of them have one thing in common - they require some level of limited user involvement to create/customize, and the result is a personalized entertainment output.
So someone "creates" something, their natural inclication is to show someone. Heck, the other day a comedian pointed out that everyone snags a peek at their doo doo before they flush it. You create something, and hey! Check it out.
Viral is a little bit consumer behaviour, a little bit pop culture meme, good work and luck. But yeh - it's not viral just because someone declares it to be. I'd love to hear the stats on all the virals people put out on the web.
Why do you think it is named as " viral". Could it possibly leaving up for how it is defined?
http://www.ayboston.com
There was a cartoon they wanted to spread
I refused to look and wished it dead
This viral thing is marketing bullshit
and I for one don’t like it one bit
Subservient chickens and bad Subway pitches
Just more mucking from the marketing bitches
If we like your stuff we might pass it along
But when you tell us to then you’re all wrong
Like email chain letters from back in the day
This self-serving crap will soon go away
Get out of my inbox, advertising sluts
I don’t need another boot to the nuts
Sean- : "because we said so!!! it's supposed to make you smile Sean but I love seeing hubris and arrogance used in the same sentence!
Chrisy-nice website!
Dr. Seuss-nice rant! you made me LOL!
;P
Reminds me of an "inside joke" - and those are generally funny to only a small group of people. Everyone else just listens and thinks the people telling the jokes are either stupid, obnoxious (not arrogant) or both. This "inside joke" falls flat.
Reminds me of an "inside joke" - and those are generally funny to only a small group of people. Everyone else just listens and thinks the people telling the jokes are either stupid, obnoxious (not arrogant) or both. This "inside joke" falls flat.
Well this IS disappointing isn't it?
It could have at least been something worth going viral. Perhaps something that is a little funny. Maybe a little witty, maybe even a little entertaining! Shock! It's just another crappy industry insider joke.
Sigh
Dull, dull, dull...dull....you might as well just copy and paste this in to an e-mail and call it viral!