Versa Sings, Starbucks Pings

- NBC has launched Star Tomorrow, its first exclusively online series in which competitors will vie for singing career and people will vote online to influence the competition. Part of the program is the Versa Lounge, named after sponsoring Nissan Versa and an inside look at the program.

- After Starbucks pinged a few employees with a free iced coffee offer and urged recipients to forward the offer to a friend, the coffee giant canceled the offer because it spread too far and stores were giving away too much free coffee. Not a bad problem to have.

- Announced earlier, EA has put its technology along with Microsoft's Xbox Live service will serve changing (versus static) ads to players of the game Need for Speed Carbon.