Commercial Flips Just Like Phone

Production house Convert teamed with BBDO Atlanta to create and direct a live-action TV campaign to introduce Cingular's Pantech C300, the "world's smallest camera flip phone." The spots use a filmmaking technique that incorporates a graphical "hinge" in the ads to highlight the flipping of the phone. It's not like the second coming of that Gap/Matrix freeze and pivot technique (or whatever it's called) but it's perfect for the ad's messaging. There's two spots to view here but they load very slowly.