Arnold Gets $250 Million Or $150 Million From Progressive
We love it when the media duel to beat each other to the punch with their email alerts. At 12:37PM, Ad Age tells us Progressive Insurance has handed it's $250 million account to Boston's Arnold. At 1:00PM, AdWeek tells us Progressive Insurance has handed it's $150 million account to Boston's Arnold. So which is it guys? $250 mill? $150 mil? That's kind of a big difference. Do tell. Progressive?
Comments
I have no idea which it is. But it is not 250K or 150K, it is 250mm or 150mm. Either one is large.
If you go to Progressive.com, you can compare quotes from AdAge and AdWeek as well as some of their leading competitors. ;)
Actually, while 250K vs 150K is a large relative difference, 250 Million vs 150 Million is a large absolute difference.
And either one is 'frickin' Yuuuge' as we'd say 'round these here parts.