Absolut Campaign Borrowed by Bucharest Police
We're quite sure Absolut won't think this ad campaign is funny but neither will the Bucharest Traffic Police who are riffing on the long running Absolut campaign to deliver a powerful "don't drink and drive" message. Basic. Simple. Honest. We wonder what Absolut's legal department thinks. See two other versions of the ad here.
Comments
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I guess you could consider this corporate responsiblity.
I think i've seen something similar before?
http://isitnearlyfriday.blogspot.com/2006/08/drink-drive-think-before-you-drink_10.html
Very clever, but not brand new. This is from 2004 and was a finalist in the Epica awards:
http://www.epica-awards.org/epica/2004/winners/fin_cat10.htm
If you want to suck at marketing yourself through lame comments, be like Marketing Sheet. Oh, oh, wait, do you think you're virally marketing? How cute.
In other news... if this is old, why didn't Absolut sue them or was there an agreement?
Ariel, to sue the police for an anti-drunk-driving campaign, could you get any worse PR? If I advised Absolut on this I would recommend ignoring the whole thing, if not supporting it all together.
Hans, I agree with you in that regard. In another regard, using Absolut's legacy image to leverage and infer a negative outcome is not doing the brand any justice. On the other hand, now that I think of it, in an indirect way, it's a compliment to the brand's strong imagery, in that, anyone who sees it instantly recognizes it. Idunno, overall just kinda feels like the police are hitching an easy ride off the brand's legacy.