Puma and Foot Locker Bring Back Russian American Space Race

Somehow the creators of this site for the release of the Puma Superstructure in Foot Locker has made an analogy to the 60's space race complete with angry Russions and secret files. This is a European site so maybe there's some sort of obsession with the whole Russian American cold war/space race think but for this America, today, Russia's just a gigantic country that makes a lot of vodka.