Cig Egret Urges Californians to Jioin Coastal Cleanup Day

Created by Goodby Silverstein & Partners and produced by Stardust Studios, this PSA for the California Coastal Commission, an extension of a previously created poster campaign, demonstrates, through the animated birth of a Cig Egret, the cigarette, along with other trash is not native to the California coast. The spot urges people to participate in the California Coastal Cleanup Day September 16.