Agency.com Makes Life Miserable For Freelance Creatives
Leo Burnett copywriter George Ellis writes us with a dilemma. "This whole agency.com thing has created a dilemma for creatives seeking attention, I think. In the past, I've always been somewhat adept at promoting myself as a copywriter. I've used websites, videos, animations and even a satirical newspaper about myself, all with varying degrees of success. But in the wake of this Agency.com backlash, I figured the only way to guard against being labeled irrelevant was to do something entirely stupid and meaningless--trying to prove nothing whatsoever. So I got my camera and my laptop, and put together these videos. Other than my wife (who shot one of the segments for me), I did all the directing, shooting, starring, editing and 'special effects.': Hmm. Maybe that Agency.com video isn't so bad after all.
Comments
Special effects make the copy writer I guess.
It's actually "copywriter" ...
nice tool shirt. fresh for 98.
I think we're all forgetting that content is king. The only thing about what agency.com did was bypass this fundamental principle in advertising and marketing. So, there is nothing to fear in what they did. They simply made asses out of themselves and said almost nothing about the process of developing ideas. Be happy. At least you're not getting hired at Subway to try to drum up business.
tool is a production company, fyi.