Russian Agency Debuts World Cup 2010 Identity
With the World Cup barely over, Russian agency Park has created an identity (unofficial) for the next World Cup to be held in South Africa in 2010. The identity wraps itself in the "speed, power and stamina" of the leopard, the symbol of South Africa. And yes, there is a specially designed football bra to hold round objects of a different sort. You can see the campaign identity here.
Comments
Not the official identity. I like it, though. The official logo was unveiled a couple of weeks ago and, as you can imagine, is blandly corporate.
That's what I'm wondering about.
This is not the identity accepted by the WorldCup organizing committee, right?
Or is this an identity that's seperate from the logo announced last week? In the past, in the '82/'86/'90 cups that's what FIFA did.
Firstly, the next World Cup (in SA) is in 2010, not 2006; secondly, the leopard is not 'the symbol of South Africa'
Now, looking at it again.... it looks too much like the Mexico 1970 logo.
which you can see here:
http://www.estadao.com.br/ext/copa/2002/historia/imgs/cartazes/1970.jpg
Thys....don't you know we can't type around here and are always screwing up our facts? :-)
I especially liked round objects of all sorts.