Billboards Offer Lubricated Entry
Racy is not a strong enough word to describe these two billboards created by Grey Worldwide for some kind of lubricated cream. And that's a good thing. This ad is daring. This ad is great. This ad is a cacophony of euphemisms and sexual innuendo. It's also brilliant at capturing attention. No wonder there's a traffic jam.
Comments
I didn't know Paris Hilton was doing billboards.
High traffic area, two lanes going one way, slow moving, and boards on both sides of the road and time to soak in the moment. What's there not to like.
An old time comedian had a beautiful young lady come on stage and said he noticed that on one leg she had the word "Spring" on it, and on the other leg "Summer". He then said he was wondering if he could "visit" her between seasons. These billboard are sexy, hot and say it all.
If those Hiltons legs, the outdoors gonna need a counter for all that traffic entering the promised land.
That's about how wide Paris Hilton's hips are, too.
this was taken from colorobis blog.
cool hunter takes ads from other ad blogs and never links back to them. why give him the credit ?
I credited The Cool Hunter because that's where I found it. If I didn't see it on Colorobis, which I didn't, how could I have given credit to Colorobis? There's only so many site I can check each day.
You raved about these billboards like some love sick school girl. I think they are totally irresponsible crap. Grey Advertising, usually dull and safe, has run perversely amuk.
You raved about these billboards like some love sick school girl. I think they are totally irresponsible crap. Grey Advertising, usually dull and safe, has run perversely amuk.
//High traffic area, two lanes going one way, slow moving, and boards on both sides of the road and time to soak in the moment. What's there not to like.//
While I like the concept behind these boards a lot, there IS one thing not to like. As you mentioned, the boards were placed on a slow moving roadway. One that's prone to traffic jams. Isn't that the exact opposite of the message a lube product wants to send?
Bob you are likely right. I don't think anyone will forget the product name for a while though.
"I don't think anyone will forget the product name for a while though."
Or the tree in the middle.
Shameless drek. And brand? What brand? I wouldnât give it publicity if I could recall it. To the drooling sophomoric bloggers and Clio-chasing, PR-hyped opportunists who finds legs akimbo edgy & clever rather than uncouth & demeaning, I say wait âtil you have kids asking âwhyâ from their booster seats, or teens taking cues as to whatâs valued from pop culture. Grey? Yougottabefreakinâkiddinâme. I figured it was a duo of desperate wannabes out for an AdAge mention.
Please make sure to save some of the hate for the woman who agreed to do the photoshoot as well. Itd be a shame to think all of us sophomoric bloggers are hording it all.
Thanks for a sad, but valid point. It's clear irresponsibility is not limited to any one gender. p.s. No 'hate' here, just 'disgust' with our industry's 'anything for a buck, despite the consequences' mentality.