Inc.com Poster Campaign Just Tells It
Inc.com has launched a new outdoor campaign in New York City which will run through August 20th. The company tells us the campaign is intended to target business owners and C-level executives at privately held companies. The ads will appear on 20 public telephone kiosks located throughout the midtown Manhattan business district and will feature copy and artwork explaining what's available on Inc.com. Let's
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Are top execs likely to stop at (or look at & study) ads on public telephone kiosks? I'm not entirely sure...I haven't spent a long time standing on NYC streets watching suits pass...but my first inclination is that they're not.