Country Folk Need Stuff Too
Contrary to popular belief in the ad industry, everyone does not live in the city. In fact, there's a lot more people living in the flyover states than on the coasts. All those people need stuff and they need a place to buy it. OK, they do have a few stores on the coasts but you get the point. Anyway, Tractor Supply Company is the place to get all your country needs and, while we think we've seen these before, Carmichael Lynch along with Bent Image Lab have created a new campaign to let people now about it. The spots are great. See one of them here. See the rest here.
Comments
I'm not sure what you mean by, "there's a lot more people living in the flyover states than on the coasts". If you count up the population in the 15 states that border the Atlantic Ocean (I did include Pennsylvania, owing to the Delaware River, and the state's "East Coast" socio-economic legacy), plus the population in the 3 states on the Pacific coast (I did NOT include Alaska and Hawaii, just because I felt guilty about Pennsylvania) . . .
You'll find that about 53% of the U.S. population lives "on the coasts", versus 47% in the "flyover states". How is 47% "a lot more" than 53%?
These ads have been running for weeks in my "neck o' the woods," and I love them. Whereas any previous ad for Tractor Supply just made me feel alienated at worst and non-moved at best, these one compel me to watch. Heck, I've even been moved to shop there. Or, at least think about shopping there (due to the dog food special they got going on right now), if it didn't mean driving out to the scary part of the county.
I am a lonely cowboy in one of those flyover states and one who has even put a dollar down in a Tractor Supply for that dog food. I have even stoped long enough on the trip to the outhouse to watch one or two of them. They'll do and they don't scare the dogs.