'Visit London' Debuts Theatrical Ads

Last night before the performance of "Stomp" at the Orpheum Theater in New York, the New York Times reports a live commercial, performed by actors, took place for tourist organization Visit London. Visit London, which claims to be first to do a live theatrical commercial, has done the ad in Dublin and Hamburg and will do it in Pittsburgh on Friday night. In the ad, a cell phone rang in the middle of the audience and a conversation took place between the "mother" who answered the phone and the "daughter" who placed the call from the stage. The daughter recommended London attractions to her mother. There was also a "scene" with a couple on stage talking about a visit to London's West End. Please. Stop. Now.