MySpace Pointrolled, Timesheets Gamed, Handrail Ads Licensed

Aap Global, the company that created the technology behind elevator handrail advertising, is now licensing the technology to partners internationally.

MySpace is now part of the PointRoll Include program. We're not sure how all those teens will take to the company's Fatboy, BadBoy, TomBoy, PaperBoy and TowelBoy expand-o-banners creeping all over their pages.

We're not quite sure how but this game, Maconomy X, is supposed to induce creatives into filling out their times sheets.

Doubleclick has released a new white paper, Best Practices for Optimizing Web Advertising Effectiveness, that aims to share help marketers improve their online advertising efforts.