Maxim Celebrates Maxim 100 With NYC Events

Today, a reader wondered if our audience was a 100 percent match with Maxim's audience based on our recent spate of sex-laced articles. While that's not exactly the case as our recent readership profile indicates, we just report it as we see it. If advertisers use sexual imagery in their advertising, then we are duty bound to report it on the pages of Adrants. Anything otherwise would be a disservice to our readers and we wouldn't dare do that to you.

Speaking of Maxim, the magazine is celebrating its Hot 100 issue with a Hot 100 event in New York City this week. Moving Pictures DPI, ­the TV/DVD/film division of Dennis Publishing ­has joined forces with Pontiac to create a branded event surrounding the seventh annual Maxim Hot 100. On May 17th, ABC's "Jimmy Kimmel Live" will broadcast a live mini-concert by Def Jam recording star and Maxim Hot 100 star Christina Milian from the Pontiac Garage. Also, Moving Pictures, DPI and VH1 will co-produce an hour-long Maxim Hot 100 special, this year hosted by "Nip/Tuck" star and Hot 100 honoree Kelly Carlson which will air May 30th. And finally, Maxim Online and Pontiac will kick-off a nationwide online sweepstakes on May 17th at the web site www.theultimatehookup.com .