Gillette Launches NoScruf Viral Campaign
It seems Boston's Digitas has been busy creating a Geocities-like site for Gillette called NoScruf. NoScruf stands for National Organization of Social Crusaders Repulsed by Unshaven Faces, a group ,headed by apparent swimsuit model Terry Tarentelli, that is sick and tired of the unshaven, male scruffy look. In a sort of protest, women on the site appear unshaven with hair on their legs and under their arm pits. There's a couple films that document the movement. The site is purposefully designed to look like crap and just like Geocities sites of yesteryear, there's broken links, cheesy graphics and really bad typeface. It all kinda makes you want to go out and by a really good razor...from Gillette, of course.
Comments
Excellent work by Digitas - the site is clever and spot on...the film content is superb - great production value - great work. Anyone know who directed these?
Excellent work by Digitas - the site is clever and spot on...the film content is superb - great production value - great work. Anyone know who directed these?
Excellent sucking up by both Robert and Jason - succinct - in fact synchronized - great suck ups. Anyone know who directed them?
Excellent sucking up by both Robert and Jason - succinct - in fact synchronized - great suck ups. Anyone know who directed them?
Interesting...work is well done...site is well done. Effective? Let's see.........
I like my scruff. So does my wife... and I find arm pit hair on women kinda sexy.
Genius. I like how the film is just as amateurish as the graphic design of the site -- the over-use of the crane, the day shoot on the papier mache Universal lot, and the horrible acting by the woman.
obviously they think noone hase ever actually seen an unshaven woman. those photos on the site look so fake...