Advertisers Bail Out of Men's Magazines For Online Media
Let's see. A magazine gives you a few pictures and words 12 times a year. The Internet offers billions of pictures of women in various stages of undress and enough online games to play until one is 152. Marketers screw up a lot of things but they're pretty good at following the eyeballs. Mediaweek Monitor says ad pages in men's magazines have dropped four percent through June. Conde Nast admits they had a terrible first quarter for Details.
Comments
Magazines will always be around, though. People still need something to take to the bathroom. Or read on the bus. Not everyone has or wants a laptop.