Outdoor Advertising Stupidity Continues
Once again, Bucky Turco finds laziness in advertising. It appears outdoor companies are unable to or unwilling to provide even the lest bit of common sense when it comes to competitive ad placement. First, Viacom placed two vodka ads next to each other. Next, two beer brands appear next to each other on buses. And now, Van Wagner has two airlines right next to each other. Hello? Media buyers? Sales reps? Do you care what happens after you send/receive the IO?
Comments
Art direction looks almost identical too.
who is viacoN?
Whats worse is that I think its cathcing on everywhere...I'm seeing it around the city more and more...either its laziness or its the lack of space available. Who knows - but its dumb to see.
online this is super taboo; but lazy media planners/ and over eager sales reps will claim that comp separation is just too difficult given a living city of this size. case in point that ad servers have made everyone lazy.
Where are the Van Wagner airlines next to each other?
Pls detail?!
Don't mean to sound snarky but CS does your brain work? Try the thumnail image adjacent to the post.