1-800-Got-Junk Enlists Rats For Ratvertising

So now there's Ratvertising. 1-800-Got Junk, a junk removal service, has hired a bunch of rats to scare the crap out of people and the crap out of people's houses by unleashing the varmints which, of course, make people scream, which, of course, make people pick up the phone and dial 1-800-Got-Junk. Well, sort of. They don't actually release the rats, they just act out this scenario in a couple commercials created by Vancouver-based Rethink, produced by the always excellent Reginald Pike. See the ads here.