Dannon Spring Water Launches Waterific Site
We were having so much time playing games and fooling around on this Dannon Natural Spring Water site, we almost forgot the thing was created to get us to want to drink Dannon's water. The site is well crafted and, as Adverblog points out, has these mini-game you can play while the big game is loading since no one likes to wait for a site to load. Not that the site took all that long to load but it's nice to have something to do while waiting. The sites got videos (coming soon), games, stickers, product info and a section for Moms about why water is good and other info of interest to parents. Juxt Interactive created the site.
Comments
Why does every single microsite Juxt does look the same and have the same flash movements and animations?
Probably because Juxt has a unique theme and style that is identifiably creative. Instead of "sampling" or "repurposing", to me, it looks like Juxt's creative is noticeable because it is similar in technique and execution - say....somethng like Kerouac or Dali or insert instantly identifiable artist here. All this to say - design is up for perpetual subjective interpretation - though Juxt may not fit the Madanna model of constant reinvention - I happen to like what they've done and continue to due to support the clients they represent.