Ad-Supported Downloads Yield More iPod Sales, More TV Downloads
Steve Jobs is very happy today. A new study has revealed that people are cheap and would rather watch an ad to get a free TV download than pay for the download. The study, conducted by Frank N. Magid Associates, found 54 percent would be more likely to buy an iPod if they could download TV programs with a :30 included or free. 72 percent of people already planning to buy an iPod would be more likely to download an ad-supported TV program than pay for it.
Comments
It looks more like a split vote to me, 54% would buy an iPod if they could download ad-supported TV programs for free; that seems to imply that 46% would buy an iPod and pay for ad-free TV programs.
Advertisers must remember that you can fast forward through the free ad on an ipod, just like you can on a DVR or TIVO