Nike Partners With Run London, Google Maps, Launches RunLondon

Nike, in conjunction with AKQA, has launched RouteFinder, a Google Maps-powered tool that helps runners plan a route around London. RouteFinder let's runners create, measure, save and share their running routes along with other runners in London. AKQA combined the Run London and Google Maps interfaces to provide a range of functions and features that have more in common with a standalone application than a web page.

Using Run London graphical elements, users can search the city by postcode, distance, or type of run for routes other runners have created. Or they can begin creating a run of their own simply by clicking points on the map. They can even save a list of favorite routes, send them on to friends and browse the top-five routes of the season. Ducky.