Moving Billboard, Stationary Sticker Demonstrate Easy Money Transfer
For its Portugal client Credito Agricola, Leo Burnett Lisboa made interesting use of a moving billboard to promote the client's online money transfer service. The board alternates between images of a woman in Italy and a man in Paris but an image of a money transfer receipt remains immovable, glued to the front of the board, illustrating how easy it is to transfer money. See it in action here.
Comments
It's a very good campaign.
Greetings from Portugal!