Nightclub Hand Stamp Becomes Ad For CD

MIT Advertising Lab points out a unique use of the ubiquitous nightclub hand stamp. In the U.K., to promote the Franz Ferdinand CD, the usually forgetful stamps became ads for the CD reminding party goers as they woke up the next day to check out the free DC offer in that day's The Guardian newspaper. The effort is up for an epica award.

by Steve Hall Jan-30-06 Click to Comment
Topic: Best, Guerilla

Comments

Nice.

Posted by: john on January 31, 2006 1:38 PM

That's a damn clever idea. Marketing to clubbers is quite hard because you don't know what they'll remember in the morning or still be carrying with them!

Posted by: Daniel, Rogue Connect on January 31, 2006 5:38 PM

brilliant.

Posted by: deakley on February 1, 2006 2:30 AM

Do you know what company/ad agency was doing this?

Posted by: Nichola on August 8, 2006 2:15 PM

We implement Hand Stamp advertising Campaigns within our Marketing Agency, For more information please feel free to visit www.Stampvertise.co.uk

Regards

Nathan

Posted by: Nathan Ferry on September 25, 2007 9:44 AM

This service is also available in Sweden through www.markas.se.

/Pontus Andersson

Posted by: Pontus on April 21, 2009 4:18 PM