Honda Civic 'Choir' Ad Approaches One Million Online Views
On its blog, Wieden + Kennedy London reports its Honda Civic Choir ad achieved 804,000 views last week making for quite an efficient media non-buy.
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Comments
I can't decide if this is really stupid or really clever. I think I would have liked it better if it would have been just average Joes or Janes making the sounds.
I wonder if tomorrow I will remember the brand?
Methinks they are trying too way toooo hard.
i have only seen bits of the ad on telly but caught it all on thepowerofdreams.com. what a fantastic advert, the best on tv for a long time.
it makes the breaks between programmes worth waiting for. just how tv used to be. this advert will go down as a classic i want to keep watching it again and again, just cos it makes me smile. wish more adverts were like this.