More Content (And More Ads) Hit PDA's

MobilePlay, a company that provides smart phones with free content in exchange for ads, of course, has added Pocket PC to its list of devices through which it can offer its content. Launched in early 2005, MobilePlay currently works with Palm, Blackberry and now Pocket PC phones and PDAs. In return for downloading the MobilePlay software and viewing accompanying ads, users get free content from Business Week, PC World, USA Today The Weather Channel, Gawker, The Sporting News and others. Microsoft and Volvo are charter advertisers on the service.