Mitsubishi Uses Origami to Sell SUV
Here's something you don't see in a car commercial every day. BBDO New York has created a spot, for the 2006 Mitsubishi endeavor, in which the entire background is made up of Japanese Origami. It's a bit more interesting than your typical winding mountain road spot.
Comments
As an employee of Mitsubishi let me tell you that I am not alone in thinking that the origamin add is about as dumb as it gets. It ranks right up there with Dr, Scholl's "gel'in" ads. It might work between 8-10 AM on Saturday mornings, but our 0-0-0 ads already approached that demographic. Would you believe "origami" cost us $1.5 million! BBD&O may be laughing all the way to the bank, but trust me the troops don't think it is either cute or funny!
As an employee of Mitsubishi let me tell you that I am not alone in thinking that the origami add is about as dumb as it gets. It ranks right up there with Dr, Scholl's "gel'in" ads. It might work between 8-10 AM on Saturday mornings, but our 0-0-0 ads already approached that demographic and the results are well documented. Would you believe "origami" cost us $1.5 million! BBD&O and a couple of our "self-styled" marketing types may be laughing all the way to the bank, but trust me the troops don't think it is either cute or funny!
LOL at first reply.
I especially like the way Yamaha uses origami for marketing too. But in a different way...
http://www.yamaha-motor.co.jp/global/entertainment/papercraft/index.html