Rep Firm Grows, Gets Dynamic

Online rep firm ICON Advertising Solutions has added eight new publishers to its roster including Savvy.com and SheKnows.com. Savvy Managing Director Jonathan Gravenor said, "We chose Icon because we share the same beliefs. It's not just about selling ad space, it's about creating dynamic new campaigns that work, and go well beyond traditional digital advertising." If an ad network can do that, then things certainly have changed. The company has also signed two night-lifestyle sites, AllNightClubs.com and Nitevibe.