Great Pointed Archer A Stealth Marketing Effort For PR Agency

In late September we began receiving links to a site called Great Pointed Archer which positioned itself as a save/rename the rat cause site. They even sent us T-shirts. Of course we immediately figured it was a front for something else but the folks behind the site held fast and insisted it was simply an effort to be nice to rats. Sure. Well, as expected, it was a ploy. Today, an Adrants reader went to a Great Pointed Archer rally in Manhattan and reports it is, in fact, just a stealth marketing effort by a PR firm who, he figured, wishes they were an advertising firm. At least that's what we've been told We're tracking down the details.

UPDATE: According to Alex from Museum of Hoaxes, this same claim that a rally occurred in Manhattan was received by him. Our sense is it really is just a stealth stunt by some entity who is playing all of us to some final purpose which, at some point, will be revealed making us all look foolish.