Gaming Medium Growing in Pervasiveness, Not Fully Tapped

By now, it's widely known gaming, although far from fully tapped by marketers, is fast becoming a killer marketing app. More and more studies point to the medium pervasiveness among all age groups.

According to a soon to be released study of 4,000 adults and 1,000 teens conducted online for Jack Myers Media Business Report, 62 percent of all males and 47 percent of all females played video games either on consoles or online in the past week. Males spent an average of one hour and six minutes daily and females 42 minutes daily. Eighty percent of males 18-24 played video games in the past week as did 55 percent of females 18-24.

Among teens, 71.5 percent of all males and 47.7 percent of all females played video games either on consoles or online in the past week. Males spent an average of one hour and 54 minutes daily and females an average of 36 minutes daily.