ad:tech Shanghai: Growth Seen in China

iMediaConnection's Kevin Ryan is in Shanghai this week at ad:tech and reports there's tremendous interactive marketing growth occurring in China and things could dramatically heat up in a year or two. While the conference was much smaller than the recent New York ad:tech, Ryan reports search engine marketing is alive and well as is online commerce in the form of online shopping. U.S.-based shopping site Smarter.com has entered the market and, according to Ryan, will "focus on fashion, baby and maternity, pet supplies and sporting goods among other key categories in Japan, while Chinese will focus on 3C channels (computers, consumer electronics and communications.)"