Absolut Bottles Form Holiday Singing Quartet
Promoting some kind of special plastic holiday packaging, Stockholm agency Great Works has created a microsite for Absolut featuring a quartet of singing Absolut bottles sharing drink recipes (which, as one commenter points out, is misspelled on the site) and singing about where Absolut, and the quartet's songs, can be bought. There's even a singing send to a friend feature.
Comments
I think it's a cool idea to do something like this once in a while for a little holiday pr. I just hope absolut doesn't fall victim to what a lot of corporations do... If it makes some extra money then they could consider doing more plastic bottle promos, which could hurt absolut's branding, since absolut has been all about the bottle, and the excellent ads surrounding the bottles for years.
This is definitely a fun site! Almost enough to make me start drinking vodka again.
Oh, wait, I already drink vodka.
Guess I'll have to keep reading more AdRants, then.
Thanks for the tip, Steve.
Mike Bawden
Brand Central Station
Nice site, love the animation, though the song didn't do much for me. Lyrics could have been better. I give this micro "1 Bottle Up".
Anyone else catch the typo? Recepies?