42 Below Swipes Numa Numa For Holiday Promotion

Highjacking the Numa Numa video and its various incarnations, New Zealand's 42 Below Vodka has set up a special call center in India to cope with apparent Holiday demand for its vodka and is promoting it with yet another version of Gary Brolsma's Numa Numa. Because we're only "almost sorta hip" and not entirely hip like the rest of you, this Numa Numa thing amuses us every time. In fact, one day...at band camp... (see how unhip we are using five year old cultural references?)... we spent an entire hour on GaryBrolsma.Net watching the endless collection of knock offs. Now 42 Below can add itself the the list.