Vespa Leverages High Gas Prices In Campaign
New York's Ad Store has launched a new campaign for Piaggio USA's Vespa scooters. The campaign consists of outdoor ads which explain the merits of owning a Vespa when gas prices are sky high. Ad headlines include "Relieves Gas Pains", "When in New York, do as the Romans do", and "Don't be a gas-hole." See all the creative here.
Comments
Nice print to go with their customer generated blogs.
http://vespaway.com
"Relives Gas Pains?" Didn't Volkswagon use that exact same line back in the 70s?
VW has used that gas pains line several times over the years.
I say good on them, its a good position that given the high oil prices around the world will translate well in a number of countries.
and agree that VW hs done it before.
Errrr.... I don't see all the creative here.
Maybe my math is off.
I think they're pretty cool. And smart. And I think "gas-hole" should become part of the vernacular -- especially towards SUVs