Vacation Sweepstakes Promotes Mercury Zephyr

Tomorrow, Ford Motor Company will launch Where Will Zephyr Take You for its 2006 Lincoln Zephyr. It's a sweepstakes site with prizes such as trips to New York, Miami and LA to feats at fancy eateries while staying in Hyatt Hotels. The site will be promoted with ad banners on Sports Illustrated, CBSsportsonline, New York Times MSNBC and MSN. Offline advertising will include magazine inserts and moving sidewalk ads. Currently, the site contains product placeholder information so we have no idea how goos or bad the promo is. We'll check it out tomorrow.