Study: Consumers Like Custom Publications

Fifty-eight percent of consumers are "very aware" or "somewhat aware" of custom publications and once they were presented with specific examples of custom publications, 93% of respondents were familiar with at least one type of custom publication, according to a new national poll conducted for the Custom Publishing Council by Roper Public Affairs this summer. The survey, "Americans' Relationship with Custom Publications and the Companies that Provide Them," found that 85% say that if they are going to get information from a company, they'd prefer to get it in an interesting collection of articles, rather than an ad.

Though only 58% immediately knew the term "custom publishing," once surveyers explained what custom publications were – e.g., a magazine from the manufacturer of an automobile that you drive – 80% said they often find interesting information in these magazines and 75% said that they felt better informed after reading these publications.