'Earl' Promotes We Clothing on Billboard

Large scale, hand-painted outdoor mural company Colossal Media, has undertaken a new project for We Clothing, a Swedish based clothing company entering the US market, painting a billboard advertisement at Colossal's Broadway/Houston location featuring We Activist and celebrity Jason Lee.

The ad features Lee, star of the NBC sitcom My Name is Earl and his "twin," an overweight version of Lee, eating the hamburgers that the skinny Lee "twin" is cooking on a grill. The We Clothing store is opening nearby, on Lafayette Street in New York City's SoHo shopping district in late November. Colossal started painting this We Clothing project at the beginning of October.