JetBlue Hits Boston CollegeFest With 'CrewBlue'

Mr. Youth announced their newest client today, JetBlue Airways. The low-cost, low-fare carrier JetBlue Airways has tapped youth marketing firm Mr. Youth to develop the airline's first student ambassador program, CrewBlue. CrewBlue will launch on September 17th at Boston's 20th annual CollegeFest event. Nineteen CrewBlue student ambassadors will be at CollegeFest along with JetBlue's traveling Airstream mobile vehicle BlueBetty, a mobile marketing unit that looks like the inside of a JetBlue jet, to promote the airline to an expected 15,000 students.