Beer Fights: Not Just For Humans

LAVA Communications, the company that recently created the Ban the Tongue Mocumentary, has seeded a humorous beer ad, created by Australia's BMF Advertising, for beer brewer Tooheys which eschews the traditional fights between humans over the great taste of beer and places the fight squarely where the action is: the refrigerator. And the vacuum cleaner. And the washing machine - which gets really pissed. And, the pool cleaner. Go figure. Watch it. It's different...which, in advertising, is a very good thing.