Study Says Audience Measurement Horrible

Comments

And we're surprised by this because?

This is news? With the mind-boggling amount of technology available meant to cater to, seek and track ad targets, yet we can't give up primitive audience measurments?

Posted by: callipygian on August 29, 2005 1:24 PM

Thank you very much....coffee break is finally up,Im not even in the adverstising business and even I knew they were outdated!