Stolen Billboard Items Reveal Message
Max Lenderman points to a billboard created by TBWA/Vancouver which leveraged the unfortunate but dependable human propensity to steal stuff. The billboard was created for security company Black Tower Home Security and after enough people had stolen various items off the billboard, the headline, "People Steal," was revealed aligning nicely with the Black Tower's business proposition. Good stuff.
Comments
Not that original really. A couple of months before this on the exact same billboard, another campaign that used stealing as a theme was up. We need more original ideas - that are also better executed.
Agreed not orginal, Rethink did a similar billboard for BCAA, it had stuff stuck on it and ppl took it.
beach
I didn't still anything from that billboard anyways. I just borrowed it. For a little while.
Ironic how an ad selling a security service is a stolen idea. Says a lot about the industry or a lot about TBWA.