Regurgitated News Scooped by Scoop

Rather than asking people to swallow the same old news regurgitated over and over again from one news outlet to another, New Zealand's recently launched Scoop, an independent news website, promises raw, unfiltered news. To promote such a lofty venture, New Zealand's Frank Advertising took the regurgitation aspect of news delivery to heart in its creation of an ad campaign for Scoop.