Dead Guy In Trunk of Cab Promotes 'Sopranos'
While we seem to think we have seen this stunt before, it's still a very attention getting advertising tactic. To promote HBO's Sopranos, BBDO, we're told, placed life-like arms hanging out of a few cabs. New or old, we still think it's a great piece of advertising.
Comments
Um, yeah, great -- until some poor unsuspecting sap visiting from Duluth sees it and has a heart attack. Or when some startled motorist plows into another car - or a crowd on the sidewalk. Or when the already overworked police are flooded with calls about a corpse in a cab. Yeah, that'll be a million laughs. Hope HBO and BBDO are prepared for the inevitable lawsuits.
I'm just curious as to how these cabbies drive around with their trunk propped open. What is they need to run out to Laguardia or something? Are they using bungie cords? Cool idea though.
Great idea -- but those photos look like they were taken a while back. Say, late winter; check the scarves.
Yup, which is why we think we've seen it before and may have been to promote season 5, not the upcoming season 6.
Called BBDO today. They deny they are running this campaign - the client turned it down. I think this is old news as some have suggested.
Very old news.. very old..
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