Ask Jeeves Officially Launches Sponsored Listings

As we previously eluded to, Ask Jeeves, today, has made its official announcement it has launched a new sponsored listings program similar to Google's AdWords. The offering, an auction-based system called Sponsored Listings, is replacing the company's older Premier Listings product. Sponsored Listings will appear above Google AdWords which also appear on the site. The product is available now to existing Ask Jeeves Advertisers and will be available to new advertisers August 15.