Advertising Week Announces Speakers And Content

The content and lineup of global advertising, media and marketing leaders have been confirmed for the initial round of keynote presentations and panels to be held during Advertising Week 2005, running September 26-30, 2005 in New York. Comedian Jon Stewart and PBS's Charlie Rose join Maurice Levy, Andrew Robertson, Marc Lefar, Lee Clow, Alex Bogusky, David Lubars and others as confirmed speakers. Additional speakers and program content will be announced shortly.

Infinity Broadcasting will podcast and stream audio content from select events.

From the press release:

This year’s keynotes/panels addressing the industry’s key business issues include:

Global Conversation 2005: Charlie Rose and Maurice Levy
-Emmy Award winning PBS journalist Charlie Rose conducts an in-depth, one-on-one interview with Maurice Levy, chairman/CEO, Publicis Groupe S.A.
-Presented by Yahoo! in association with the Public Broadcasting System.
-Monday, September 26, 4:00 pm, Society for Ethical Culture Concert Hall, Central Park West at 64th St.

Laughing Matters: Magazines Celebrate Humor with Jon Stewart
-Comedian Jon Stewart interviews four esteemed magazine editors (to be announced) for a lively and provocative evening of humor and media analysis.
-In his own distinctive style, Stewart will question and banter with the editors on news and issues of the day cutting across a broad range of subjects.
-Presented by the Magazine Publishers of America.
-Thursday, September 29, by invitation only, 6:30 pm reception, Jazz at Lincoln Center’s Frederick P. Rose Hall, Broadway at 60th St.

Creatives on Broadway: Clow, Lubars and Bogusky
-Three of the industry’s most respected creative stars – Lee Clow, TBWA\ Worldwide chairman and chief creative officer; David Lubars, chairman and chief creative officer, BBDO North America; and Alex Bogusky, executive creative director, Crispin Porter + Bogusky – will literally take center stage for a free-wheeling discussion delving into the latest creative trends and challenges. Moderated by Warren Berger.
-Presented by The Nederlander Organization and Advertising Week 2005.
-Tuesday, September 27, 2:00 pm at the Gershwin Theater, 222 West 51st St. between 7th and 8th Avenues.

Advertising Week 2005 Dynamic Duos, part 1
-A week-long series pairing top leaders from the client and agency sides to examine best practices and case studies in success.
-First up: Andrew Robertson, president/CEO, BBDO Worldwide and Marc Lefar, chief marketing officer, Cingular.
-Entitled "Something Old, Something Blue, Something Borrowed, Something New," this opening Dynamic Duo session will focus on the Cingular/AT&T merger and the comprehensive communications plan to launch of the new Cingular.
-The pair will discuss lessons learned, secrets to success and the role advertising played – and continues to play – in establishing and shaping the Cingular brand.
-Presented by Advertising Week 2005 in association with the American Association of Advertising Agencies.
-Monday, September 26, 2:00 pm, Time Warner Center, One Columbus Circle at 59th St.

Madison Avenue Legends 2005: Honoring the Early Legends
-A very special one-time presentation to honor and celebrate the enormous contributions of four advertising giants.
-Arthur W. Schultz, former chairman/CEO, Foote Cone & Belding on Albert Lasker; Hall "Cap" Adams, Jr., former chairman/CEO, Leo Burnett Company on Leo Burnett; Kenneth Roman, former chairman/CEO, Ogilvy & Mather Worldwide on David Ogilvy; and Bob Kuperman, former president/CEO, DDB New York on Bill Bernbach.
-Moderated by O. Burtch Drake, president/CEO, American Association of Advertising Agencies.
-Presented by The New York Times and Advertising Week 2005.
-Monday, September 26, 2:00 pm at the Lighthouse International, 111 East 59th St between Park and Lexington Avenues.

Content and speakers for other keynotes and panels throughout The Week will be confirmed and announced shortly.

The Creatives on Broadway, Madison Avenue Legends, Dynamic Duos and Global Conversation 2005 panels are open to the public. To attend, please register in advance at www.advertisingweek.com.

Advertising Week 2005 comes to New York with a diverse range of forward-looking business panels, exhibitions, awards shows, industry confabs, celebrations and special entertainment events on September 26-30, 2005. This year’s second annual Week of events addresses many of the industry’s key business issues, while also celebrating advertising’s contributions to the economy, quality of life and influence on popular culture. Advertising Week 2005 includes nearly 200 events, and is supported by 30 major marketing and media trade groups and 36 corporate partners. Advertising Week is run by Advertising Week in New York City, Inc., a 501(c)(6) not-for-profit corporation. For more information, please go to www.advertisingweek.com.