TiVo to Offer Extended Advertiser Information

TiVio, today, announced an upgrade for one million of its Series 2 users that will allow viewers to respond directly to long form ads which have been specially encoded to provide more information to the viewer upon request. To do so, TiVo will, with user permission, forward the users contact information to the advertiser. Oddly, the service appears to be put to use for the mailing of physical marketing materials where some form of on screen or online delivery would seem to be more logical and appropriate.