Old Navy Illustrates Fear of Back to School

Like the Blair Witch, Old Navy, in a new campaign, scares the crap out of a poor girl, enjoying a campfire with her boyfriend, with the ominous fear the sight of a school desk generates during back to school season. In another spot, Old Navy, like Jaws did in the seventies, freaks the fark out of a swimmer with a locker that bobs up behind him. As interesting commercial go, these are two of the best. Created by Deutsch, produced by Biscuit Filmworks/Reginald Pike and directed by the Perlorian Brothers, AdJab reports the ads will launch August 1.