GAP Launches Dressing Room Viral
The GAP has created a site, called "Watch Me Change," on which visitors can play dress up and dress down with virtual models whose body size, facial features and clothing can be customized to suit an individuals taste. The model then does a little strip tease, goes in the the changing room and emerges, dressed as the chosen clothing. Of course, it has the whole send to a friend thing so we guess we have to call it a viral of sorts. It's mildly entertaining.
Comments
Lands' End did something like this around 2001, except for the striptease part.
What a horrible site. Navagation through the clothes is horrible and the graphics are really poor too. One step up from Atari. Good idea. Poor execution.
A thunderbolt of lighting should strike the client who let let this through. Or at the very least God himself/herself should come down and shake the hand of the creative who sold it through.
Wow - someone is still stupid enough to do a site in Shockwave. the idea is lame, the site sucks and it takes way too long to load. I'm now convinced that CPB had *one* good idea with the chicken and now they have carte blanche to flood the internet with crap like this.
what a waste of time.... can't spot anyhting good.
My question is am I supposed to immediately associate the blue square on the door with Gap? Talk about horrible brand implementation. The only way I knew it was Gap was the extremely quick glance I got at the bottom of the screen and because it was said here. I agree that it was a cool concept but horribly executed. And that dance was lame.
I was disappointed that they didn't try to bring more product education into it. At least give me a tiny blurb about what clothes I'm choosing...
Did Crispin really do this?
Ding Dong! Crispin's dead! Hahahahaha! P3wned! Joo R teh suck! Can we stop sucking those one-trick ponies off now?
I actually think its pretty cool. My whole office has been playing with this all morning making fellow co-workers strip for us.
Lame.
Who is this for?
Eight year olds?
Are you guys kidding me? This thing is awesome. I just made a perfect rendition of George Bush and sent it to all my right-wing friends.
How many times can you beat a dead chicken?
There's no fuel behind this...make it stop.
Come on! Gap copying a tool created by Lands End years ago?! And who owns Lands End now?
Sears.
Nuff said.
you can see some cellulite when you make the chick really fat though. That's cool. And her breasts wobble in a somewhat alluring fashion when in plump mode. Otherwise poor.
WOW - some serous PP envy about Crispin.
This is over the top funny and viral - too bad most of the folks here on Adrants dont have the balls to sell their clients on some creative that works.
even if they ever failed in one of their camaigns, they can sleep at night knowing theyre not pushing crap
I guess it really was no good.. it's not the anymore in any case
u guys suck!!!!!LOL