Ask Jeeves to Debut Paid Search Bidding Model
A tipster tells us Ask Jeeves will announce its entry into the world of paid search bidding with the launch of a new product interface on August 1. Reportedly, the service will compete with Google and Yahoo's keyword bidding products leaving MSN the last to enter this arena.
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The MediaPost article link for this story is here: http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=32495&Nid=14572&p=285916
Yes, I wonder from whom MediaPost learned? :-)
Probably a good opportunity here for AJ if they roll out a basic, stripped down PPC program that's easy for novices to understand, sorta like AdWords before all the quality-based minimums and other bits got thrown in the mix.